SEO - Technical Stuff
Seven technical tips for beginning webmasters, in order of importance:
1. Keyword Density
Make short pages (at least 300 words) that target one particular subject or idea. Remember to be specific. If one of your pages is about soccer training it should reiterate precisely the words "soccer training" and not "soccer drills" or "association football practice." Web spiders understand exclusively text. Avoid JavaScript and Flash for the most important and prominent features of your website.
2. Title Tag
Write up a striking yet descriptive title tag for each individual page. It should feature the most important keyword from that page. If your page is about Gobelin Charts, your title should not be "Welcome to Joe's Tapestry Site"
3. Link Structure
Keep the number of links on each page as low as possible. Every page needs at least one inbound and outbound link. Dead end pages are bad. A well-planned link system comes from your content's hierarchy. The lowest pages from your hierarchy should link one step up; not directly to the index or sideways.
4. Inbound Links
Exchange links and submit your site to directories and related websites with high PageRank.
The quality/quantity of websites that like to you consequently increase your PageRank.
This will also increase your traffic from direct clicks.
5. H1 Tag
Use the H1 tag at least once on every page you have. Spiders take note of that.
6. External Links
The GoogleBot Spider does not like websites that lack external links. Make sure your external links are pointing to websites related to your subject. Do not link to amateur websites with low page rank.
7. Meta Tags
Meta tags have very little impact on the results of a modern search engine.
Do not strain yourself on them.
Employ the description tag when possible. Forget about the keyword tag.
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